Consumers are tired of promises that are not delivered and due to this, it becomes difficult for brands to build up because the success of building brands depends on trust.

The term ‘brand activation’ is not merely another marketing jargon but is a very powerful tool in this advanced and well-connected world where customers are more demanding. Image Credit: Pinterest How Is Brand Activation Important For Business? The same logic applies for the businesses who want to rebrand itself for people to notice it. Let’s understand with a simple example when a person starts a new business no one knows about him/her and the brand, the brand is lifeless and needs to be activated to bring it to life and create a position in the mind of the customer.

A study performed by Event Marketing Institute’s EventTrack study, 98% of users feel more inclined to purchase after attending an activation.īrand activations are one-off, in-person events, experiences, and interactions that forge lasting emotional connections between a brand and their target audience. In this day and age, an average consumer is exposed to millions of products, how can a brand get noticed? Brand Activation is the answer.īrand Activation forms a part of the overall brand strategy and helps the brand to connect with a consumer at a personal level, increasing brand engagement and awareness through brand experience. It is often difficult for brands to get noticed in the world of the internet full of competition and media clutter. In this blog, we will understand what is brand activation and why is it essential for your business. When I first heard about the term brand activation, I thought it was just another marketing jargon that I have to write about.īut as I researched about it, I realized activation is one of the stages of brand campaigns, and what piqued my interest further, is how this simple term has the power to help you connect with your customers in the noisy world of the internet.

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